laboratory abc

Bridging the gap between art & business

2021

Skolkovo, Workshop Faculty | Cultural code, Business development space in the context of culture

"Faculty Practicum" is a space for the formation of new meanings, the study of one's own cultural code and the design of business authenticity.
The program is based on an experiment. Its essence is to come up with and implement a new business project through the cultural context. A product to be proud of. And do it right here - in Russia.
Creator and co-host: Marina Glukhova
General Producer of Entrepreneurial Programs at SKOLKOVO Business School and co-host: Elena Bondarenko

VDNKH, Public Education Pavilion,
Future Acceptance Laboratory by Robostation

A union of creators and producers with the aim of creating new meanings in the life of products and brands. We are building a bridge between business and culture.
Produces with Spaces

National Social Initiative
A task
• Improving the effectiveness of the National Social Initiative
• Become a link between the individual and the state.
• Translate needs and desires into a language understandable to both parties
• Make the actions of the state in social policy visible
• Preparation of a report for a meeting of the Presidium of the State Council of the Russian Federation
Decision
Product approach
Development of the philosophy of the National Social Initiative
DNA Formation Initiative
Humanize state institutions
Scale the concept of customer centricity to government services.
A new model of behavior for both employees of state institutions and citizens - the formation of a culture of service through the integration of service design into the regions
The result of the work was presented to the President of the Russian Federation and 85 governors
Pilots of NSI started in 15 regions
Project producers: Marina Glukhova Evgeny Kovalishin Artem Polishchuk
Conceptologist, Creative Producer: Ilya Puzikov
Product Specialist, Strategist: Ivan Tereshchenko
Art director: Konstantin Tiumentsev

Messika High Jewelry. Kazakhstan, Almaty. 2021

The Messika Jewelry House together with the creative agency Glyph and Laboratory abc presented for the first time in Kazakhstan a collection of High jewelery in a new immersive-meditative format. The evening was initiated by the official representative of the Messika brand - Alena Khanukayeva.

FRIENDS FUND ANNIVERSARY
Sanduny 2021

On April 20, the Friends Foundation celebrated its birthday at the Sandunovskie Baths with the support of A-Club and Mastercard. The charity event raised 20.4 million rubles. During the holiday, the Sanduns turned into a platform for an immersive show, where the guests themselves became the main participants. The stars of the immersive genre helped to realize the idea - director Marina Glukhova, producers Anastasia Marchuk and Edward Brioni

Love Creators world

Community united by one philosophy. These are people with common values, but with different lives.

Prostranstvo smyslov x Art Russia,
April 2021

On April 1-4, within the framework of the Art Russia Fair, together with the philanthropist Julia Rubleva, the Space of Senses VIP-hall was opened, where representatives of various spheres of culture and business gathered so that everyone who is open to cooperation could bring something new. , share your experiences and shape new ideas

Exhibition

Daria Usova

Premiere of the ballet "Fabrics" by Vladimir Varnava, 2019

The performance was held in Moscow in the private club Maison45. Vladimir Varnava and Anastasia Peshkova danced to the music of the Red Hot Chili Peppers. On the last day, the guests and the press saw the premiere of the concert of the nominee at the Grammy - Boris Andrianov.

PROJECTS_

Boris Andrianov

violoncellist

Photographer: Maksim Avdeev

Art to the city

New project "GUESTS" 2018

In modern Moscow, the format of meetings of the progressive audience smoothly flowed from restaurants and nightclubs to home parties. When you go to visit a friend, you are sure that you will be comfortable, you will meet nice, interesting and necessary people. Everything that happens behind the closed doors of your friends' house will stay there.

To learn more

Georgian Moments short movie premiere, Georgia, Stamba Hotel 2018

Short movie directed by Marina Glukhova and supported by Georgian Nation Tourism Administration. The premiere in Russia took place in Moscow, GUM cinema (Red Square)

57th Biennale di Venezia, Venice 2017

The massive art project consisted of three parts:
- a performance «L'Illusion de Marriage» at Scuola Grande di San Rocco
- an exhibition «Love is...» at Scuola Grande di San Giovanni Evangelista
- an outdoor performance «Honey Moon» on the Grand Canal

Artists: Narine Arakelian, Danila Polyakov, Mic Sachkov, Julia Gertseva

Fabulous Fund Fair by amfAR & Naked Heart foundation, New York 2017

Special performance developed in creative consultation with Sleep No More (McKittrick Hotel, NY) Art director of the charity event - Jeff Koons

The 150th anniversary of Wassiliy Kandinskiy, Tretyakov Gallery, Moscow 2017

Special project and multimedia performance «Dvoitsa» during the Museum Night Festival. The performance was included in the Short-list of the Snob Magazine Awards "The Best in Russia 2016 - Art Project of the Year"

Love Ball by Natalia Vodianova, Naked Heart Foundation. Louis Vuitton Fondation, Paris 2016

Special performance "LES" created in participation with the Bolshoi Theatre leading artists Kristina Kretova and Andrey Mercuriev, digital studio Raduga Design, digital artist Mic Sachkov, choreographer Oleg Glushkov and experimental musician Petr Aidu.

Georgian Moments. Save the past, live the present. 2018

Georgia travel project, exhibition and short movie directed by Marina Glukhova in support by Georgian National Tourism Administration, Odyssey Moscow and Bureau Magoo