Building a bridge into the future by synthesising business with art
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Breathe out everything that is weighing you down.
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Designs strategically creative solutions
Brings like-minded individuals together
Predicts and develops trends
Increases the value of products and businesses by using a cultural narrative
Laboratory ABC
Designs strategically creative solutions
Brings like-minded individuals together
Predicts and develops trends
Increases the value of products and businesses by using a cultural narrative
Laboratory ABC
We give a soul to your business, a GPS to find your authenticity
CREATIVE COUPLE
Konstantin
Art director,
brand designer
brand designer
Marisabel
Founder, philosopher, creator
CREATIVE COUPLE
Konstantin
Art director,
brand designer
brand designer
Marisabel
Founder, philosopher, creator
Everything should be made as simple as possible, but not simpler.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
Inspiring passion and grit
Nefilim
September 2022
Russia, Moscow
Private show
October 2022
Turkey, Istanbul
Messika
June 2021
Sanduny
April 2021
Kazakhstan, Almaty
Russia, Moscow
Fabulous Fund Fair by amfAR and Naked Hearts Foundation
October 2017
USA, New York
Premiere of abstract ballet "Tissue" by Vladimir Varnava
“Kandinsky night” in Tretyakov gallery
April 2019
May 2016
Russia, Moscow
Russia, Moscow
- October 2017
USA, New York
Creative concept, direction - June 2021
Kazakhstan, Almaty
Creative concept, direction / creative production - April 2021
Russia, Moscow
Creative concept, direction and production - September 2022
Russia, Moscow
Creative concept, visual and auditory direction, production - October 2022
Turkey, Istanbul
Creative concept, event and costume direction - April 2019
Russia, Moscow
Artist management and curation - May 2016
Russia, Moscow
Artist management and creative concept
Fabulous Fund Fair by amfAR and Naked Hearts Foundation
499
р.
799
р.
USA, New YorkOctober 2017
Fabulous Fund Fair by amfAR and Naked Hearts FoundationUSA, New YorkOctober 2017A special performance developed in creative consultation with Sleep No More (McKittrick Hotel, NY) and Jeff Koons as the art director.
A mysterious and unforgettable immersive performance by Sleep No More, co-directed by Marina Glukhova (Laboratory ABC) and produced by Irina Paradnaya (IJ Group International), the guests could also seek their luck in a diverse range of games curated by the hostess Nataliya Vadyanova and chill their thrust with a cold glass of Dom Pérignon.
All proceeds from the event, around $2 million, were used to fund the charitable work of the Naked Hearts and amfAR foundations. All costs associated with the event were fully covered by the sponsors who took part in the fair; all artists, musicians and presenters performed free of charge.
Official alcohol partner of the event: Moët Hennessy.
Creative concept, direction
Fabulous Fund Fair by amfAR and Naked Hearts FoundationUSA, New YorkOctober 2017A special performance developed in creative consultation with Sleep No More (McKittrick Hotel, NY) and Jeff Koons as the art director.
A mysterious and unforgettable immersive performance by Sleep No More, co-directed by Marina Glukhova (Laboratory ABC) and produced by Irina Paradnaya (IJ Group International), the guests could also seek their luck in a diverse range of games curated by the hostess Nataliya Vadyanova and chill their thrust with a cold glass of Dom Pérignon.
All proceeds from the event, around $2 million, were used to fund the charitable work of the Naked Hearts and amfAR foundations. All costs associated with the event were fully covered by the sponsors who took part in the fair; all artists, musicians and presenters performed free of charge.
Official alcohol partner of the event: Moët Hennessy.
Creative concept, direction
More products
Messika High Jewelry
499
р.
799
р.
Kazakhstan, Almaty
June 2021
Messika jewellery house together with creative agencies Glyph and Laboratory ABC launched a “High Jewelry" collection in a new immersive and meditative format for the first time in Kazakhstan.
The evening was initiated by the official representative of Messika brand, Alyona Khanukaeva.
Creative concept, direction / creative production
June 2021
Messika jewellery house together with creative agencies Glyph and Laboratory ABC launched a “High Jewelry" collection in a new immersive and meditative format for the first time in Kazakhstan.
The evening was initiated by the official representative of Messika brand, Alyona Khanukaeva.
Creative concept, direction / creative production
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Nephilim
499
р.
799
р.
Russia, Moscow
September 2022
Sergey Galanter is an artist, predominantly working in the style of object painting; investor and creator of the NEPHILIM crypto-fund.
This performance-exhibition was created using auditory, visual, dance and sensory cues. The artist performed live using multiple objects to build multilayered abstractionist works.
Creative concept, visual and auditory direction, production
September 2022
Sergey Galanter is an artist, predominantly working in the style of object painting; investor and creator of the NEPHILIM crypto-fund.
This performance-exhibition was created using auditory, visual, dance and sensory cues. The artist performed live using multiple objects to build multilayered abstractionist works.
Creative concept, visual and auditory direction, production
More products
Private Show
499
р.
799
р.
Turkey, Istanbul
October 2022
Magical immersive birthday celebration for Marha's 18th birthday. The show's decorations, costumes and script were custom made, based on Marha's cinematic preferences. To increase the level of authenticity, an ancient mansion Sait Halim Pasa was chosen as the set for the show.
Glyph agency — general producer and co-director
Creative concept, event and costume direction
October 2022
Magical immersive birthday celebration for Marha's 18th birthday. The show's decorations, costumes and script were custom made, based on Marha's cinematic preferences. To increase the level of authenticity, an ancient mansion Sait Halim Pasa was chosen as the set for the show.
Glyph agency — general producer and co-director
Creative concept, event and costume direction
More products
Sanduny
499
р.
799
р.
Russia, Moscow
April 2021
Foundation Friends celebrated its birthday at the Sanduny Baths. Sanduny was transformed into a venue for a one of a kind immersive show, where guests played the main role. The show was released under the curatorship and creative vision of director Marina Glukhova and producers Anastasia Marchuk and Edward Brioni.
Partners of the event were A-Club and Mastercard. The charity event raised 20.4 million rubles.
Creative concept, direction and production
April 2021
Foundation Friends celebrated its birthday at the Sanduny Baths. Sanduny was transformed into a venue for a one of a kind immersive show, where guests played the main role. The show was released under the curatorship and creative vision of director Marina Glukhova and producers Anastasia Marchuk and Edward Brioni.
Partners of the event were A-Club and Mastercard. The charity event raised 20.4 million rubles.
Creative concept, direction and production
More products
Premiere of abstract ballet "Tissue" by Vladimir Varnava
499
р.
799
р.
Russia, Moscow
April 2019
The performance took place in the private Maison45 club. Vladimir Varnava and Anastasia Peshkova danced to the music of the Red Hot Chili Peppers. The audience and press also got the chance to see the premiere of a concert by Grammy nominee Boris Andrianov.
Artist management and curation
April 2019
The performance took place in the private Maison45 club. Vladimir Varnava and Anastasia Peshkova danced to the music of the Red Hot Chili Peppers. The audience and press also got the chance to see the premiere of a concert by Grammy nominee Boris Andrianov.
Artist management and curation
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“Kandinsky night" in Tretyakov gallery
499
р.
799
р.
Russia, Moscow
May 2016
To celebrate the artist's 150th anniversary, the State Tretyakov Gallery initiated a unique project during the “Museum Night". The exhibition "Vasily Kandinsky. Counterpoint: "Composition VI" - "Composition VII" had been revived in the dance performance "Doubletalk" directed by Yuri Kvyatkovsky, while also using digital media art, all to find and give a new life to the work and philosophy of the great Vasily Kandinsky.
Artist management and creative concept
May 2016
To celebrate the artist's 150th anniversary, the State Tretyakov Gallery initiated a unique project during the “Museum Night". The exhibition "Vasily Kandinsky. Counterpoint: "Composition VI" - "Composition VII" had been revived in the dance performance "Doubletalk" directed by Yuri Kvyatkovsky, while also using digital media art, all to find and give a new life to the work and philosophy of the great Vasily Kandinsky.
Artist management and creative concept
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VDNH X Buro
499
р.
799
р.
Russia, Moscow
October 2021
Embracing the future: Robostation Lab
An alliance of creators and producers creating new meanings for products and brands, building a bridge into the future.
Project released in collaboration with creative agency Spaces.
Creative concept, direction and production
October 2021
Embracing the future: Robostation Lab
An alliance of creators and producers creating new meanings for products and brands, building a bridge into the future.
Project released in collaboration with creative agency Spaces.
Creative concept, direction and production
More products
Love creators world (community)
499
р.
799
р.
Russia, Moscow
From 2020
Support and help in building a community united by the same philosophy. A unique, diverse group of people with different paths in life, united by their shared love of culture and arts and success driven mentality.
Mentorship
From 2020
Support and help in building a community united by the same philosophy. A unique, diverse group of people with different paths in life, united by their shared love of culture and arts and success driven mentality.
Mentorship
More products
Revival of the Russian Music Society (RMS): Gala
499
р.
799
р.
Russia, Saint Petersburg
June 2022
The State Academic Capella in St. Petersburg hosted a gala concert celebrating the revival of the "Russian Musical Society" (RMS), one of the oldest cultural and educational public organisations in Russia. The main goal of the RMS is the popularisation of classical music.
A special agreement of collaboration was signed by Gleb Nikitin, Governor of the Nizhniy Novgorod Region, and RMS President Vladislav Shestakov, giving RMS its new home in the Pushkin Theatre of Opera and Ballet in Nizhny Novgorod.
Creative concept, PR and production
June 2022
The State Academic Capella in St. Petersburg hosted a gala concert celebrating the revival of the "Russian Musical Society" (RMS), one of the oldest cultural and educational public organisations in Russia. The main goal of the RMS is the popularisation of classical music.
A special agreement of collaboration was signed by Gleb Nikitin, Governor of the Nizhniy Novgorod Region, and RMS President Vladislav Shestakov, giving RMS its new home in the Pushkin Theatre of Opera and Ballet in Nizhny Novgorod.
Creative concept, PR and production
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Biennale Venice
499
р.
799
р.
Italy, Venice
May 2017
A large-scale three part project:
- "L'Illusion de Marriage" performance at the Scuola Grande di San Rocco
- "Love is..." exhibition at the Scuola Grande di San Giovanni Evangelista
- "Honeymoon" open-air performance on the Grand Canal
Artists: Narine Arakelyan, Danila Polyakov, Mick Sachkov, Julia Gertseva
Creative concept and production, artist management, curatorship
May 2017
A large-scale three part project:
- "L'Illusion de Marriage" performance at the Scuola Grande di San Rocco
- "Love is..." exhibition at the Scuola Grande di San Giovanni Evangelista
- "Honeymoon" open-air performance on the Grand Canal
Artists: Narine Arakelyan, Danila Polyakov, Mick Sachkov, Julia Gertseva
Creative concept and production, artist management, curatorship
More products
Love Ball by Natalia Vadyanova
499
р.
799
р.
France, Paris
July 2016
The special performance Forest was created with the participation of leading Bolshoi Theatre artists Kristina Kretova and Andrey Merkuryev, the digital studio Raduga Design, digital artist Mika Sachkov, choreographer Oleg Glushkov and experimental musician Peter Aidoo.
Creative concept, direction
July 2016
The special performance Forest was created with the participation of leading Bolshoi Theatre artists Kristina Kretova and Andrey Merkuryev, the digital studio Raduga Design, digital artist Mika Sachkov, choreographer Oleg Glushkov and experimental musician Peter Aidoo.
Creative concept, direction
More products
Skolkovo
499
р.
799
р.
Russia, Moscow
Autumn 2021
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
Autumn 2021
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
More products
Skolkovo
499
р.
799
р.
Russia, Moscow
Winter 2021
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
Winter 2021
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
More products
Skolkovo
499
р.
799
р.
Russia, Moscow
Spring 2022
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
Spring 2022
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
More products
Skolkovo
499
р.
799
р.
Russia, Moscow
Autumn 2022
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
Autumn 2022
CREATIVE CONCEPT, CO-CREATION OF THE METHODOLOGY, PRODUCTION, TEACHING
More products
Design creates culture. Culture shapes values. Values determine the future.
There is no design without discipline. There is no discipline without intelligence.
Good design is obvious. Great design is transparent.
ABC DNA
A path to the new reality built on the culture of experimentation
A path to the new reality built on the culture of experimentation
Art – reflects the world and society, enhances our lives with aesthetic properties and serves as a source of contemplation
Business – shapes our future and is a driving force to utilising our intellectual and creative potential
Culture – an interconnection of individual and the world
Design creates culture. Culture shapes values. Values determine the future.
There is no design without discipline. There is no discipline without intelligence.
Good design is obvious. Great design is transparent.
ABC DNA
A path to the new reality built on the culture of experimentation
A path to the new reality built on the culture of experimentation
Art – reflects the world and society, enhances our lives with aesthetic properties and serves as a source of contemplation
Business – shapes our future and is a driving force to utilising our intellectual and creative potential
Culture – an interconnection of individual and the world
- October 2021
Russia, Moscow
Creative concept, direction and production - From 2020
Mentorship - June 2022
Russia, Saint Petersburg
Creative concept, PR and production - July 2016
France, Paris
Creative concept & Talent Management - May 2017
Italy, Venice
Creative concept and production, artist management, curatorship
We are a good match with:
визионер, предприниматель с потребностью к изменениям, осознанная личность, менеджеры которым близки искусство и культура, космополиты, люди с опытом духовного развития и роста, работающие над своим телом и разумом, кто понимает и знает, что по “старому” не нужно, если можно по новому и лучше.
печатаем
печатаем
открыты
осознанны
осознанны
15 лет опыта + фотки
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The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
Good design is obvious. Great design is transparent.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
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who are
- Autumn 2021
Russia, Moscow
Creative concept, co-creation of the methodology, production, teaching - Winter 2021
Russia, Moscow
Creative concept, co-creation of the methodology, production, teaching - Spring 2022
Russia, Moscow
Creative concept, co-creation of the methodology, production, teaching - Autumn 2022
Russia, Moscow
Creative concept, co-creation of the methodology, production, teaching
FRIENDS
There is no design without discipline. There is no discipline without intelligence.
There is no design without discipline. There is no discipline without intelligence.
There is no design without discipline. There is no discipline without intelligence.
There is no design without discipline. There is no discipline without intelligence.
There is no design without discipline. There is no discipline without intelligence.
COMMUNITY
- A world leading design studio specialising in digital media art using innovative hardware and video design.
- A multi-brand boutique of niche products from Russian, Georgian and Korean designers.
- Development consultant, providing a detailed strategy and an action plan for companies and brands. Mayak provides guidance on how to improve and optimise each building commercially by making it sustainable, aesthetic and hospitable.
- Curator, cultural strategist and art consultant, living in two countries Mexico and Berlin. She works around the world as a cultural mentor, curator, writer and strategic manager.
- A studio combining fresh modern ideas and technology. ZAVTRA creates meta vessels, AR masks, virtual avatars, multimedia installations and digital clothing.
- Helps companies to reach their business goals, by introducing unique creative concepts into their journey. The company's mission is to develop aesthetic intelligence for a better life.
Raduga design
A world leading design studio specialising in digital media art using innovative hardware and video design.
A multi-brand boutique of niche products from Russian, Georgian and Korean designers.
Development consultant, providing a detailed strategy and an action plan for companies and brands. Mayak provides guidance on how to improve and optimise each building commercially by making it sustainable, aesthetic and hospitable.
Curator, cultural strategist and art consultant, living in two countries Mexico and Berlin. She works around the world as a cultural mentor, curator, writer and strategic manager.
A studio combining fresh modern ideas and technology. ZAVTRA creates meta vessels, AR masks, virtual avatars, multimedia installations and digital clothing.
Helps companies to reach their business goals, by introducing unique creative concepts into their journey. The company's mission is to develop aesthetic intelligence for a better life.
Ne.Klassika
Mayak
Julia Belousova
ZAVTRA
GLYPH
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
2010-2023
CLIENTS
Visionary strategy
Guidance in forming an authentic cultural code of the company or individual
New approaches to client interaction
Booster for your business
Development and integration of brand DNA
A unique methodology blending business and art to reach your goals
Custom made navigation to implement innovation and cultural identity of your business through all the touch points
Custom made navigation to implement innovation and cultural identity of your business through all the touch points
Visionary strategy
Guidance in forming an authentic cultural code of the company or individual
New approaches to client interaction
Booster for your business
Development and integration of brand DNA
A unique methodology blending business and art to reach your goals
MEDIA
Get in touch with us
Email:
helloabclab@gmail.com
helloabclab@gmail.com
Phone: +79167203166
Find us
Russia
Georgia
Mexico
Bali
